A graduate of McMaster University with an Honours Bachelor of Commerce degree, Keith joined Bristol Myers in 1984 as a regional sales representative.
Since then, Keith has worked in several senior sales and marketing positions domestically with Andres Wines Ltd., and internationally with Remy Canada Inc. as Canadian Director of Marketing for International brands such as Remy Martin Cognac, Absolut Vodka and Beck's Beer.
Keith founded K.Mac & Associates Marketing Inc. in 1992. Since that time, Keith has delivered measurable results for such clients as Procter & Gamble, General Mills, Pfizer, DaimlerChrysler, BauerNike Hockey, Bristol Myers, UPS and Hostess Frito Lay.
Over the years, Keith has worked with in excess of 150 Canadian athletes (amateur and professional) and major properties such as Major League Baseball, National Hockey League, National Football League, Canadian Football League and Canadian Olympic Association. Additionally, K.Mac & Associates have initiated numerous "partnerships" between leading Canadian corporations.
